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Kats Consultants Video Tip Brand Awareness

 

Michael: Hi everybody, this is Michael Perusich and David Kats here with your video tip of the week. This week we want to talk a little bit about brand awareness and this is something sometimes we don't think about as healthcare providers. Brand awareness is about making sure that your name, that your business name is easily recognized. If I put up Golden Arches in front of everybody right now, everybody would know that was McDonald's. How well known is your practice in your community?

David: Yes. I got a good case in point. When I was first building the practice, we went to medical offices to do medical luncheons and after about the first three or four medical luncheons, we had a good time and they accepted us and enjoyed us coming over. I realized that probably the doctor's that we met with didn't even know the name of our clinic when we left. As a result, what we started doing is we put our name all over for brand awareness and our logo all over. We had vinyl placemats that we...

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Kats Consultants Video Tip Daily Huddle

Michael: Hi everybody, this is Michael Perusich and David Kats here with your video tip of the week. This week we want to talk a little bit about brand awareness and this is something sometimes we don't think about as healthcare providers. Brand awareness is about making sure that your name, that your business name is easily recognized. If I put up Golden Arches in front of everybody right now, everybody would know that was McDonald's. How well known is your practice in your community?

David: Yes. I got a good case in point. When I was first building the practice, we went to medical offices to do medical luncheons and after about the first three or four medical luncheons, we had a good time and they accepted us and enjoyed us coming over. I realized that probably the doctor's that we met with didn't even know the name of our clinic when we left. As a result, what we started doing is we put our name all over for brand awareness and our logo all over. We had vinyl placemats that we...

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Kats Consultants Medicare Beneficiary Card Part 1

Female Speaker: Welcome to your weekly video tip with Kats Consultants.

Mike: Hi everybody, Mike Perusich and David Kats here. We've got a video tip for you this week. On April 1st 2018, there's going to be a slight change to Medicare. Medicare now is going to have a Medicare beneficiary ID card, that will be brand new. Now, why are they doing this? They are doing this to reduce the amount of fraud in the Medicare system. Every Medicare patient, every Medicare beneficiary, will be issued a brand new ID number. David, you want to tell them a little bit about that?

David: Yes, the reason they're doing this, as he said, was because of the fraud and you remember the Medicare patients have their social security number on their Medicare card. There were too much fraud on the social security. They're putting out a new 11 digit number, it's actually alphanumeric. They'll be both capital letters and numbers and they'll just get a new card. It starts in April of 2018 so right now it's just...

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Tax Savings

 

Narrator: Welcome to your weekly video tip with Kats Consultants.

Dave Kats: Hi, this is Dave Kats and Dr. Mike Perish with Kats Consultants, and we have a tip for you. One of the things you need to do if you're going to be happy financially, is you have to save and plan ahead for taxes.

Dr. Mike Perish: That's absolutely right. I don't care what you do, what you say, what kind of business you're in. At some point in the year, the Taxman Cometh. You have to be prepared. What I like to do in my practice is I set up a small little savings account for my clinic. All I do is, every week I put a small amount of money over from my regular checking account, over to my tax savings account, so that every quarter-- Most of us are probably filing on a quarterly basis. I've got that money set aside and ready to go. I don't have to think about it.

Dave: That's right. If you don't plan ahead, you're going to get bitten by the Taxman. I have a very funny story. I have a close family member, who...

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