Speaker: Hi, I'm Mike Perusich with Kats Consultants, and I've got a video tip for you this week. We think it's really important to understand your stats, your statistics of your business when you're trying to run your chiropractic practice. Why? Because stats never lie. I came out of the investment banking world, and we use statistical measures for absolutely everything because they told you the black and white story of how good or bad your business was doing, and you should be doing the same thing.
In fact, you should know your statistics inside and out, and that's one of the things that Kats Consultants, that we are constantly coaching our members on. Learn how to do stats. If you need help with them, give us a call at Kats Consultants. Check us out at katsconsultants.com. I'm Mike Perusich with this week's video tip. Thanks for listening.
Speaker: I want to talk to you a little bit about patient surveys. The best way to find out how great people think about your service is to take a step back once in a while and really evaluate your business from the patient standpoint. How do you do that? Patient surveys. Patient surveys can provide you with some great information about how well your practice is doing and maybe, even some of the things that you aren't doing well that you could improve on.
Now, I'm Mike Perusich with Kats Consultants, and I've got an offer for you as well for watching today's video tip. If you give our office a call within the next 24 hours, we will provide you with a free consultation about how Kats Consultants can help grow your business for the long term. I'm Mike Perusich with Kats Consultants. I look forward to hearing from you soon.
Dr. Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich with Kats Consultants and we have a tip for you. There are certain segment of doctors who have trouble with getting patients to accept their schedule care or to pay for the care that they get. I'll tell you one thing that we have found that makes a difference. Normally, a patient will come in for the second day and they'll get a report of findings, then they'll get through adjustment, then they'll get therapy rehab, then they'll go to the advance mobile scheduling and the financial consultation.
I have found and we have found that when somebody is having trouble with people accepting the scheduled care or wanting to pay, if you do the financial consultation right after the report of findings that that's when the patient most likely to accept your care and be willing to pay the bill. I know you do that because I've been at your clinic and you have Marisa come in and do the financial consultation and you do that.
Dr. David Kats: Hi, this is Dr. David Kats and Dr. Michael Perusich with Kats Consultants. We have a tip for you today. Right now the buzzword in chiropractic we would have to say is the opioid crisis.
Dr. Michael Perusich: That's right.
David: We have to decide how to help society and help ourselves in our practice at the same time. What do you see as far as helping in the opioid crisis?
Michael: Dave, I think that's a great topic to bring up this week, because I think the opioid crisis presents a huge opportunity for chiropractors across the country. Some states have even gone so far as to legislate new laws where medical doctors can't write scripts for opioid medication, but for a short period of time for patients. So, all these people out there who have chronic pain and who have been getting scripts for opioids are now looking for alternative ways to manage their pain. I think that opens up a huge opportunity for us as chiropractors.
David: Yes, it does. As a matter of...
Michael Perusich: Hi everybody. I'm Michael Perusich. This is David Kats. We're with Kats Consultants. We've got a video tip for you this week. Facebook is a huge place to be marketing your practice right now. In fact, social media in general is just a great way to market your practice, but here's a little inside track on how to make it work the best. Find your uniqueness. Social media platforms like Facebook, really focus in and move you up in the algorithm for people to see your advertisement, if you're marketing something unique.
Here's my recommendation. Sit down with your staff and write out, on a list, make a list of your four most unique things that you do in your practice. It might be a special type of chiropractic adjustment. It might be acupuncture. Maybe you have a big nutrition practice.
David Kats: It might be an instrument that you use or a table that you have that no one else has.
Michael: Maybe you have laser therapy that you offer, or...
Dr. David Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich. We’re with Kats Consultants and we have a video tip for you this week. You always hear about doing reviews. We did a program on reviews not too long ago getting reviews online. I'll tell you, there's a new company that's coming up and think about the history of this. 15 years ago, we were saying to people, “You got to get a website,” and 10 years ago were saying to people, “You got to get your website optimized.” A website and optimized website today is kind of passé. It's not that important anymore.
Then came along Google, you had to advertise on Google. Google's reached its peak now. Then it went to Facebook. Facebook is somebody that you have to be with and Facebook's pretty hot right now. Then also, you have to have reviews other places. Yelp is an inside dark horse by the way. In this race to get to the front on social media, Yelp is coming to the surface. If you'll...
Michael Perusich: Hi everybody, Michael Perusich and David Kats with Kats Consultants. We've got a video tip for you. David, I think this week we need to really talk about and focus in on scheduling. We hear this a lot of times from doctors, "I can't see more patients. I've reached capacity." I tell doctors all the time the same thing, "You've got to look at your scheduling."
Your scheduling should be so orchestrated that you have slots, you have positions for every type of patient coming in, whether it's a rehab patient, or a new patient, or a re-evaluation patient, or just a maintenance patient. They should have specific slots in your schedule so that you make the schedule flow as efficiently and effectively as you can.
David Kats: If you think that you're busy, a lot of times it's just in your mind that you're busy. I remember so well when I was seeing three people every 15 minutes and we still used an old manual appointment book in those days and the staff said,...
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