Michael Perusich: Hi, everybody. Mike Perusich here with Kats Consultants. Can you believe it's already mid-December? The year of perfect vision turned out to be the year of managing at the speed of change.
While this year will certainly not soon be forgotten, let's keep in mind that a successful business is founded on the principles of 'let them never forget us'. As we leave this year, I want to leave you with a few things to think about for 2021. How will your patients remember you through this pandemic crisis? Were you their hero or their forgotten friend? What impact did your clinic have on your community? What lessons about service did you learn this year? Based on what happened in 2020, what's your vision for 2021?
Fortunately, most of our Kats Consultant members have enjoyed a record year in 2020 because they followed our advice and did the right things to keep their patients healthy and their practices alive.
If you need help sifting through the rubble of 2020, give...
Mike Perusich: Hi, everybody. Mike Perusich here with Kat's Consultants, and I've got a video tip for you. How do your patients grade you? Do they grade you on your price? Do they grade you on your adjusting technique? The truth is today's patients aren't looking for cheap deals from doctors nor do they know how to grade your adjustment, so how do they grade you?
They grade you on the experience you create for them. Part of that experience is how you make them feel on two levels. Does their condition feel better, and do you make them feel better about themselves?
If we look at the success of companies like the Ritz Carlton, Nordstrom's, and Mercedes-Benz, their success is not driven by price, but how their service and products make their customers feel. That's why they have such great customer retention.
In practice, keep this in mind, think about how you and your team can improve every patient interaction you have, because it's the experience that keeps them coming back....
Michael Perusich: Hi, everybody. Mike Perusich here with Kats Consultants. I've got a video tip for you. As we approach the end of the year, it's always a good time to start planning your budget for next year. We think 2021 is going to be a big year for chiropractors, but you have to have that budget under control. How do you plan your budget? The best thing to do is to sit down with your P&L, and just look through it. Does anything look out of line? Compare this year to last year, and see where you can cut some expenses.
I'll give you a great example. In 2015, we noticed that our utility bill for telephone expense had been skyrocketing over the last couple of years. So we looked into some different ways to handle that expense, and we were able to cut $300 a month out of our budget. That's $3,600 a year. Yes, there's hidden cash when you review your P&L, and find ways to cut back on expenses. As you prepare for 2021, it's a great time to review those expenses and...
Mike: Hi, everybody, Mike Perusich here with Kats Consultants. I've got a practice tip for you today. There is one thing that you can do in practice to absolutely make it explode. In fact, this one little thing is so powerful that you may have to rein it in just a little bit to maintain control. That one thing is gratitude. When you bring gratitude to your business, when you bring that appreciation of your patients and your staff and the opportunity to help people, your practice will explode. It's the little smile. It's the, "Hi, how are you today?" It's the, "I appreciate you being here." It's the, "I am so happy that you've chosen us to plug into your healthcare to help you become a more well person."
It's the little pieces of gratitude that you bring into practice that will absolutely make your business explode. I'm Mike Perusich with Kats Consultants. Thanks for listening.
Michael Peruisch: Hi, everybody. We're happy to have one of our dear friends, Kathy Mills Chang, with us today. Kathy owns KMC University, as you all know. She is known in the profession as the Guru of Coding and compliance in Medicare. We're so excited to have a strategic partnership with KMC University. Kathy, my gosh, we've known each other for a long time. I'm not even going to say how, because it will date long both of us-- so we won't even go there.
You do some amazing things with KMC University. Of course, we always recommend that our clients join you as well, because of the high-impact level of information that you give. Why don't you just tell us a little bit about KMC and about yourself?
Kathy Mills Chang: Sure. This is my 37th year in the profession and together with my team of certified specialists, who is the largest one, really under any one roof in the profession, we have almost 300 years experience in what we do plus chiropractic, and some even still in private...
Michael: Hi, everybody, I'm Michael Perusich with Kats Consultants and welcome to Monday Motivation. Your fitness guru Billy Blanks once said, discipline is remembering what you want most, not what you want now. Far too often, success leads us down a path of increasing our treasures. We buy bigger houses, we upgrade our cars and we even take lavish vacations, or maybe you buy a piece of jewelry or some art to signify your success, but the reality is that long-term success is signified not by what you have, but by what you save.
We must have the discipline to be patient, to change your Kerber lifestyle when necessary, to think about the future instead of the now, to stay focused on our goals and resist peer pressure to do what friends and neighbors may be doing around you. As we close out this tumultuous year, it's a good time to have 2020 vision and reflect on your discipline going forward. Be intentionally disciplined about building a future of financial independence through...
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