David: Hi, this is Dr. David Kats and Dr. Michael Perusich. Today we have a video tip for you. I'm going to talk to you about verifying insurance. Let me start, and then you finish on this. It's important that you verify insurance on every patient that has insurance if they're going to use the insurance in your office. Now, it used to be in the old days, which means a year or two ago, we called all the insurance companies to verify the insurance coverage, and we'd sit on the line for 15 or 20 minutes waiting for them to come on the line to give you the insurance coverage. Right now the online verification has gotten so good that nearly everybody has switched over to online verification, and if you haven't, probably now is the time to get started.

Michael Perusich: That's absolutely right. You said something very important in there. You don't just verify insurance with new patients, you verify a patient's insurance every year. That's really important, and not just to find out if...

Speaker 1: Welcome to your weekly video tip with KATS Consultants.

Dr. David Kats: Hi, this is Doctor David Kats and Doctor Michael Perusich. We have a video tip for you. One of the things you have to get good at is using Facebook. There's a lot of different ways you can use Facebook. One of the ways is simply to get people to share with you and like you.

Dr. Michael Perusich: That's right. Like, share and comment, like, share and comment, that's what you need people to do. You put something out on your Facebook page, you want people to like it, you want them to share it, you want them to comment on it. That's how your message gets spread through the Facebook community.

Dr. David Kats: Yes, that's right. We have a client and this client does consulting with me and she has about 400 people on her Facebook list. Anytime she wants a new patient, she just puts some information out on her Facebook page and it generates two or three new patients every single time. You got to get to that...

Speaker 1: Welcome to your weekly video tip with Kats Consultants.

Speaker 2: Good morning, Michael, welcome to the clinic.

Michael Perusich: Hi everybody, Michael Perusich here with Kats Consultants and I've got a video tip for you. Oftentimes our clinics get very, very busy and we have people waiting in the reception area far too long. There is a little rule that we like to talk to our clients about. That's the 10 minute rule with patient care. Patients should not sit in any one place waiting on care for more than 10 minutes. Every 10 minutes of waiting time feels like 30 minutes of waiting time to them, so we want to make sure that we have staging areas in the clinic where we can move them to. The first area is the reception area, which is an obvious area in most of our clinics.

Second would be the hot seats, and then finally would be the treatment area where you're going to actually see the patient for care. At this point, in my waiting period, waiting for care,...

David Kats: Hi, this is David Kats and Mike Perusich for Kats Consultants and we have a tip for you. Today we want to talk to you about where your weak spot is in your practice. Michael, why don't you give them an example? Michael Perusich: Yes, we talk about statistical averages all the time and things like new patients, for example. The national average for chiropractors right now is about 17 new patients per month. So if you're not at 17, that could be your weak spot, that could be one of the things you need to work on. Patient Visit Average, your PVA should be up around 25. Again, if you're not hitting 25 or better, then that could be one of your weak spots that is not allowing you to grow your practice. Collection, the national average on collections per patient visit is between 40 and 75 depending on whether insurance or cash but again, that weak spot is important to look at statistically because, I always say this to my clients, numbers don't ever lie. And when you look at...

Hi, this is Dave Kats with Kats consultants and I have a tip for you. I've noticed that doctors call office managers by different names. The first step of an office manager is a head CA, and that head CA basically helps the other CA's decide what to do and she works to manage the front desk and maybe the insurance and things like that. Then you have an office manager. The office manager does a lot more than that; she probably does all the accounts receivable and the accounts payable. She may handle some of the other paperwork and some of the statistics that you need for your clinic. The last person is a true office manager an executive office manager and they do things like interface with your account, they do all the work between you and your account they do that. They keep track of sick days and vacation days. They give raises, they do hiring and termination and things like that. Make sure that you're paying your office staff according to the things that they're doing. Sometimes...

Michael: Hi everybody, this is Michael Perusich and David Kats here with your video tip of the week. This week we want to talk a little bit about brand awareness and this is something sometimes we don't think about as healthcare providers. Brand awareness is about making sure that your name, that your business name is easily recognized. If I put up Golden Arches in front of everybody right now, everybody would know that was McDonald's. How well known is your practice in your community?

David: Yes. I got a good case in point. When I was first building the practice, we went to medical offices to do medical luncheons and after about the first three or four medical luncheons, we had a good time and they accepted us and enjoyed us coming over. I realized that probably the doctor's that we met with didn't even know the name of our clinic when we left. As a result, what we started doing is we put our name all over for brand awareness and our logo all over. We had vinyl placemats that we...

Michael: Hi everybody, this is Michael Perusich and David Kats here with your video tip of the week. This week we want to talk a little bit about brand awareness and this is something sometimes we don't think about as healthcare providers. Brand awareness is about making sure that your name, that your business name is easily recognized. If I put up Golden Arches in front of everybody right now, everybody would know that was McDonald's. How well known is your practice in your community?

David: Yes. I got a good case in point. When I was first building the practice, we went to medical offices to do medical luncheons and after about the first three or four medical luncheons, we had a good time and they accepted us and enjoyed us coming over. I realized that probably the doctor's that we met with didn't even know the name of our clinic when we left. As a result, what we started doing is we put our name all over for brand awareness and our logo all over. We had vinyl placemats that we...