Michael Perusich: Hi, everybody. I'm Michael Perusich. This is Dave Kats. We're with Kats Consultants. Coming to you from The Nebraska Chiropractic Physicians Association Conference. We're happy to be here. Dave and I both are speaking this weekend and really enjoying getting to see all the doctors here in Nebraska. You know there is this common theme that keeps coming up amongst a lot of doctors. That's patient retention. Patient retention is a really important thing. It's a factor that plays into how well you do your scheduling.

David Kats: Yes. That's right. If you advance-model schedule your patients you're going to have a lot better patient retention than if you don't. When you advance-model schedule your patients you're going to have to do it. You have to schedule them for all the visits all the time. In other words, if you're going to schedule them for 18 visits, if you're going to suggest 18 visits, schedule all 18 visits.

Some people suggest an 18 visit schedule, for...

Dr. Dave: Hi. This is Dr. Dave Kats and Dr. Michael Perusich, and we have something special. We have a tip for you today. We're in a special location. We're at a seminar at the Nebraska Chiropractic Physicians Association. Dr. Perusich is teaching the doctors and I'm teaching the CAs. This is my backyard. This is where I grew up. This is where I practice. It's been so gratifying to come back after about 20 years.

I had no less than 10 people today pull me aside and say, "When I joined your management company, it changed my life forever." They really were giving heartfelt thanks, and I'm proud of that and I'm humbled by it. I just want to mention that I think so many of you are in a situation where you could do so much better with management. It takes so little more to gain so much more. You just have to be a little bit better and your practice grows enormously. We have a lot of opportunity for them today. Today, we're-

Dr. Michael: We do, that's right. The new KATS Consultants has...

Dr. Michael Perusich: Hi everybody. This is Dr. Michael Perusich and Dr. David Kats. We've got a video tip for you this week. One of the things that we always recommend is checking into, every year doing a little check up on your professional liability insurance, and making sure that you're covered in a manner that you should be.

Dr. David Kats: That's right. It doesn't take but one call, and it's usually they're very interested in talking to you. You can usually get right through and talk to your malpractice carrier and find out if you're doing anything that you need to have special coverage for. Most in church malpractice carriers will cover you for about anything, but a lot of times they want you to let them know if you're doing anything out the ordinary. I'd say every year or two, you probably should call your malpractice carrier and just talk to them and see if they feel you're properly covered.

Dr. Michael Perusich: That's right. Making sure if you've got associates in...

Dave Kats: Hi, this is Dave Kats and Mike Perusich with Kats Consultants and we have a tip for you. Today I want to talk about getting reviews. That is, the reviews on the internet. If you're under 70 years old, you look for reviews on the internet. If I'm going to go buy a car, I look for a review, if I'm going to buy a new piece of electronic equipment, I look for a review, if I'm going to buy a chainsaw, I look for a good review. Everybody's looking for a review. You have to have good reviews. You personally, your office has to have good reviews on the internet. Where do you get your reviews from? You can have patients give you reviews, you can have family give you reviews, you can have staff give you reviews, colleagues can give you reviews. Reviews are very easy to do. Right now, they can be done as of about a year ago, they can be done on handheld devices. If you have an Android phone, it already comes downloaded with Google Maps. All you have to do is a step to google your...

Dr. Michael Perusich: Hi, everybody. This is Dr. Michael Perusich and Dr. David Kats, we are here with this week's video tip. David, we were just talking off camera just a minute ago about HIPAA, and HIPAA Compliance and you're getting ready to do this in your practice. Dr. David Kats: I'm going to be training for HIPAA with my staff day after tomorrow and we're going to go through it at least once a year. It's amazing how many therapists and doctors don't do HIPAA Compliance training like they should. You need to train every new employee, as soon as you get that new employee, you have to train them. You have to train at least once a year and keep track of the fact that you trained with HIPAA. Now, if you are a member of us, you know that on our website, we have the training, all you have to do is play the audio and you'll have the HIPAA training done. Make sure that you take advantage of that. And if you are a member with us, we certainly invite you to do that. Either way, you've...

Host: Welcome to your weekly video tip with Kats Consultants.

Dr. Dave Kats: Hi this is Dr. Dave Kats and Dr. Michael Perusich with Kats Consultants and we have a tip for you. One of the things that's happened lately is a new revenue center has arrived and it is a good patient value. It became popular a few years ago during the Olympics when the athletes would walk out on the field and they would have this colored tape on them in different portions of their body. From that, the emergence of good value of Kinesio taping was founded. I don't do Kinesio taping myself because I don't practice right now but you do and you had have a good result with Kinesio taping.

Dr. Michael Perusich: We use Kinesio taping a lot. You mentioned using it on athletes. It's not just for athletes. We use it on all kinds of conditions, inflammatory conditions. We use it on muscles. We use it for joints. It's amazing how simple of a process it is and how great it is for the patient. Then it also brings...

David: Hi, this is Dr. David Kats and Dr. Michael Perusich. Today we have a video tip for you. I'm going to talk to you about verifying insurance. Let me start, and then you finish on this. It's important that you verify insurance on every patient that has insurance if they're going to use the insurance in your office. Now, it used to be in the old days, which means a year or two ago, we called all the insurance companies to verify the insurance coverage, and we'd sit on the line for 15 or 20 minutes waiting for them to come on the line to give you the insurance coverage. Right now the online verification has gotten so good that nearly everybody has switched over to online verification, and if you haven't, probably now is the time to get started.

Michael Perusich: That's absolutely right. You said something very important in there. You don't just verify insurance with new patients, you verify a patient's insurance every year. That's really important, and not just to find out if...