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Michael Perusich: Hi everybody. I'm Michael Perusich. This is David Kats. We're with Kats Consultants. We've got a video tip for you this week. Facebook is a huge place to be marketing your practice right now. In fact, social media in general is just a great way to market your practice, but here's a little inside track on how to make it work the best. Find your uniqueness. Social media platforms like Facebook, really focus in and move you up in the algorithm for people to see your advertisement, if you're marketing something unique.

Here's my recommendation. Sit down with your staff and write out, on a list, make a list of your four most unique things that you do in your practice. It might be a special type of chiropractic adjustment. It might be acupuncture. Maybe you have a big nutrition practice.

David Kats: It might be an instrument that you use or a table that you have that no one else has.

Michael: Maybe you have laser therapy that you offer, or...

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Dr. David Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich. We’re with Kats Consultants and we have a video tip for you this week. You always hear about doing reviews. We did a program on reviews not too long ago getting reviews online. I'll tell you, there's a new company that's coming up and think about the history of this. 15 years ago, we were saying to people, “You got to get a website,” and 10 years ago were saying to people, “You got to get your website optimized.” A website and optimized website today is kind of passé. It's not that important anymore.

Then came along Google, you had to advertise on Google. Google's reached its peak now. Then it went to Facebook. Facebook is somebody that you have to be with and Facebook's pretty hot right now. Then also, you have to have reviews other places. Yelp is an inside dark horse by the way. In this race to get to the front on social media, Yelp is coming to the surface. If you'll...

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Michael Perusich: Hi everybody, Michael Perusich and David Kats with Kats Consultants. We've got a video tip for you. David, I think this week we need to really talk about and focus in on scheduling. We hear this a lot of times from doctors, "I can't see more patients. I've reached capacity." I tell doctors all the time the same thing, "You've got to look at your scheduling."

Your scheduling should be so orchestrated that you have slots, you have positions for every type of patient coming in, whether it's a rehab patient, or a new patient, or a re-evaluation patient, or just a maintenance patient. They should have specific slots in your schedule so that you make the schedule flow as efficiently and effectively as you can.

David Kats: If you think that you're busy, a lot of times it's just in your mind that you're busy. I remember so well when I was seeing three people every 15 minutes and we still used an old manual appointment book in those days and the staff said,...

Dr. David Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich with Kats Consultants and we have a tip for you. We've been noticing that some codes aren't being paid too well right now around the United States. The 97140 is kind of falling into the disfavor with insurance companies, and so we had a meeting we said, what should we do? If the procedure needs to be done you need to do it.

What we've done is we've changed a lot of our manual therapy 97140 over to rehab, the 97110. Insurance companies like the 97110 and they'll pay for that pretty much like clockwork in most places. If you have a code that's not being paid for, you need to look at what you can do with that patient that will be paid, so the patient will get more of their care paid for. Especially if it has the same or a better beneficial effect for the patient that is for. There are some other codes that been formed by the wayside.

Dr. Michael Perusich: There are. We are starting to see a little bit of a trend across...

Dr. David Kats: Do you know that one of the biggest things you could do to build your practice is just take care of the patients you have? I had a doctor once, a wise doctor when I was young tell me, "You don't need more new patients, you just need to take care of the ones you have." That's very true. As a result, when I released a patient, I put 100% of my patients on a wellness.

I don't care if 9 out of 10 of them didn't follow through. That didn't give me the excuse to not suggest wellness for the 10th person. You know yourself that anytime somebody gets a chiropractic condition, even though it's corrected, the chance of that condition coming back is much higher for them than for somebody that's never had it before. If there's anybody that should ever get in for wellness care with chiropractic, it's the person that you've treated, the active patient that's now going to wellness program. Treat everybody, put everybody on a wellness program.

Dr. Michael Perusich: I think that's...

Michael Perusich: Hi, everybody. I'm Michael Perusich. This is Dave Kats. We're with Kats Consultants. Coming to you from The Nebraska Chiropractic Physicians Association Conference. We're happy to be here. Dave and I both are speaking this weekend and really enjoying getting to see all the doctors here in Nebraska. You know there is this common theme that keeps coming up amongst a lot of doctors. That's patient retention. Patient retention is a really important thing. It's a factor that plays into how well you do your scheduling.

David Kats: Yes. That's right. If you advance-model schedule your patients you're going to have a lot better patient retention than if you don't. When you advance-model schedule your patients you're going to have to do it. You have to schedule them for all the visits all the time. In other words, if you're going to schedule them for 18 visits, if you're going to suggest 18 visits, schedule all 18 visits.

Some people suggest an 18 visit schedule, for...

Dr. Dave: Hi. This is Dr. Dave Kats and Dr. Michael Perusich, and we have something special. We have a tip for you today. We're in a special location. We're at a seminar at the Nebraska Chiropractic Physicians Association. Dr. Perusich is teaching the doctors and I'm teaching the CAs. This is my backyard. This is where I grew up. This is where I practice. It's been so gratifying to come back after about 20 years.

I had no less than 10 people today pull me aside and say, "When I joined your management company, it changed my life forever." They really were giving heartfelt thanks, and I'm proud of that and I'm humbled by it. I just want to mention that I think so many of you are in a situation where you could do so much better with management. It takes so little more to gain so much more. You just have to be a little bit better and your practice grows enormously. We have a lot of opportunity for them today. Today, we're-

Dr. Michael: We do, that's right. The new KATS Consultants has...

Dr. Michael Perusich: Hi everybody. This is Dr. Michael Perusich and Dr. David Kats. We've got a video tip for you this week. One of the things that we always recommend is checking into, every year doing a little check up on your professional liability insurance, and making sure that you're covered in a manner that you should be.

Dr. David Kats: That's right. It doesn't take but one call, and it's usually they're very interested in talking to you. You can usually get right through and talk to your malpractice carrier and find out if you're doing anything that you need to have special coverage for. Most in church malpractice carriers will cover you for about anything, but a lot of times they want you to let them know if you're doing anything out the ordinary. I'd say every year or two, you probably should call your malpractice carrier and just talk to them and see if they feel you're properly covered.

Dr. Michael Perusich: That's right. Making sure if you've got associates in...