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Kats Consultants Video Reviews on Yelp

[music]

Dr. David Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich. We’re with Kats Consultants and we have a video tip for you this week. You always hear about doing reviews. We did a program on reviews not too long ago getting reviews online. I'll tell you, there's a new company that's coming up and think about the history of this. 15 years ago, we were saying to people, “You got to get a website,” and 10 years ago were saying to people, “You got to get your website optimized.” A website and optimized website today is kind of passé. It's not that important anymore.

Then came along Google, you had to advertise on Google. Google's reached its peak now. Then it went to Facebook. Facebook is somebody that you have to be with and Facebook's pretty hot right now. Then also, you have to have reviews other places. Yelp is an inside dark horse by the way. In this race to get to the front on social media, Yelp is coming to the surface. If you'll...

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