Speaker 1: Hi everybody. Mike Perusich David Kats. Patrick Hammond with Kats Consultants thanks for joining us today. We've talked about reputation management before but what happens if you get a bad review? What do you do?
Speaker 2: The first thing I would suggest you do is not panic. We have clients that call us and they'd get total panicked because they got 15 positive reviews and now they got one negative review and there's this statement I like to use. It's not the most positive statement. It says nothing is ever as good as you think it's going to be and nothing is ever as bad as you think it's going to be. One bad review or two bad reviews is not going to put you on the skids. You'll be fine.
Speaker 1: That's absolutely right. An important thing to do is to answer the review. You have an opportunity to basically rebuke the review. You can put out there how maybe if somebody who didn't like your charges, how you collect money in your office and you can write a...
Dr. David Kats: Hi, this is Dr. Dave Kats and Dr. Michael Perusich. We’re with Kats Consultants and we have a video tip for you this week. You always hear about doing reviews. We did a program on reviews not too long ago getting reviews online. I'll tell you, there's a new company that's coming up and think about the history of this. 15 years ago, we were saying to people, “You got to get a website,” and 10 years ago were saying to people, “You got to get your website optimized.” A website and optimized website today is kind of passé. It's not that important anymore.
Then came along Google, you had to advertise on Google. Google's reached its peak now. Then it went to Facebook. Facebook is somebody that you have to be with and Facebook's pretty hot right now. Then also, you have to have reviews other places. Yelp is an inside dark horse by the way. In this race to get to the front on social media, Yelp is coming to the surface. If you'll...
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