The Chiropractic Season

By Dr. Michael Perusich

From little league to professional, it’s football season once again.  Many of us are adding game schedules to our calendars, making game...

Why Chiropractors Succeed

By Dr. Michael Perusich

There’s a major divide that’s about to happen in the Chiropractic profession.  That divide is what I call, “the...

Intentional Chiropractic Success

By Dr. Michael Perusich

Success doesn’t happen by accident.  It’s an intentional process requiring an investment of time, capital, and...

The Power of Development

By Dr Michael Perusich

Recently, I attended the International Maxwell Conference.  As a member of the John Maxwell Leadership Team, I try to attend the event...

https://theamericanchiropractor.com/article/2023/7/1/the-wizard-effect-in-chiropractic

Chiropractic Practice Freedom

By Dr. Michael Perusich

During this month of our nation’s independence, we celebrate the freedoms we have in this country and we can certainly be thankful for...

The July Effect

By. Dr Michael Perusich

As many as 55% of Americans vacation at least one week in July and August.  And this year is no exception.  In fact, US travel is up about...

Chiropractic Revenue Models

By Dr. Michael Perusich

In today’s Chiropractic world, there are two basic business models that live in stark contrast to each other.  

One is the...

Big Chiropractor in a Small Village

By Dr. Michael Perusich

You’ve heard the expression, “A big fish in a small pond.”  

I find this cliche interesting as it points to...

Chiropractic Coaching - Breaking the Myths

By Dr. Michael Perusich

There are as many myths around Chiropractic practice coaching as there are around Chiropractic care itself.  In fact,...