Kats Consultants Chiropractic Business Advisors: Why Chiropractors SucceedAug 31, 2023
Why Chiropractors Succeed
By Dr. Michael Perusich
There’s a major divide that’s about to happen in the Chiropractic profession. That divide is what I call, “the success-failure fault line”.
Much like an earthquake that happens when there are shifts in the earth’s tectonic plates, a similar seismic event may be on the horizon for the profession. That growing divergence is happening in the profit of our practices.
Recently, we attended one of the largest Chiropractic conferences in the country. We attend each year in part so we can get a pulse as to what is happening in the profession, as well as, listen to doctors about how their practices are performing. This year produced some interesting conversations.
While it's common to speak with doctors who have complaints about practice success, this year we witnessed an increasing number of those doctors being seemingly resistant to making changes and unwilling to listen to new ideas that might alter their practice experience.
The business world is constantly evolving and being disrupted by new ideas, creative thoughts, and different ways to seek success. And Chiropractic business success is not immune to this evolution. We should be constantly evaluating, retooling, and developing new and innovative ways to capitalize on emerging trends in Chiropractic practice prosperity.
That’s the support a good coach or mentor can provide you and your business. With the time to do the research, innovate, and test new practice paradigms, a coach can offer you the cutting-edge advantages you need to take advantage of those emerging trends and future success strategies before the rest of the profession waters it down.
Doing business the way you have always done it is not a sound practice strategy. Innovation and disruptive thinking will always prove to be the successful route to prosperity. That’s how Chiropractors achieve success!
Dr. Michael Perusich is a solutions-focused advisor with more than 25 years of success across the healthcare and consulting industries. His broad areas of expertise include coaching, training, content development, and motivational speaking. Dr. Perusich is the CEO of Kats Consultants, LLC. where he and his team offer a unique platform of business knowledge and tools for today's Chiropractic entrepreneur.