262 Community Relationships
Jun 28, 2026This is a video about 262 Community Relationships How Chiropractors Build Community Presence (Beyond Social Media) | KC ChiroPulse On the KC ChiroPulse podcast, Dr. Alex Kallio and Dr. Michael Perusich discuss why chiropractors must build a strong community presence to create trust and relationships that drive patients to stay, pay, and refer—something digital ads and social media can’t fully replace. They share practical, time-efficient ways to be visible locally, including sponsoring and attending events (5Ks, concert series, Little League), coaching or volunteering, doing health talks and lunch-and-learns, partnering with local professionals for joint seminars, and tailoring outreach to your niche. They also encourage involvement in service groups, boards, and community organizations, and suggest finding opportunities through patients, local news, and community event listings. The episode closes with a call to get involved, be seen, and visit katsconsultants.com for resources and support.
00:00 Why Community Presence Matters
00:35 Trust Beyond Social Media
03:00 Quick Community Opportunities
07:25 Get Creative and Give Back
11:46 Wrap Up and Next Steps
Welcome to the KC CHIROpulse Podcast.
This week’s topic: How strong is your community presence?
The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights. This week, the show is hosted by Kats Consultants’ coaches Dr Michael Perusich and Dr Alex Kallio, seasoned experts in Chiropractic business management. This podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.
In this episode, we discuss:
- The importance of building a strong local market presence
- How building relationships in-person is more powerful than social media
- Where some of the best community events can be found
- How so many doctors are overlooking these opportunities
- …and so much more…
In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.
Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and personalized practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.
Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.
DISCLAIMER: The information presented in this broadcast is for educational purposes only and is not intended to offer legal, investment, accounting, or medical advice, and represents the opinions of the speakers. Seek the consultation of a professional for advice in those areas. And remember…your results using this information may be different than described.