160:Success Stories and Lessons Learned in Chiropractic
Feb 11, 2024
Dr. Troy Fox: Yep, two times a month a bunch of us really highly motivated docs get together and…
Dr. Troy Fox: Yes blowing my mind,…
Dr. Troy Fox: Mm-hmm
Dr. Troy Fox: Yeah, I'm gonna add to it the fact that you need to also find somebody else that's minded to work with in addition to those other resources.
Dr. Troy Fox: our top advice tips for
Dr. Troy Fox: Young Chiropractic entrepreneurs to get them started in the right direction,…
Dr. Troy Fox: Because I think that's important as well for you to put your entrepreneurial hat on you kind of have to know it's kind of a state of the union.
Dr. Troy Fox: Yeah.
Dr. Troy Fox: ya.
Dr. Troy Fox: too. Other than the fact that Dr. Perus traced to teach and…
Dr. Troy Fox: maybe a top five and…
Dr. Troy Fox: I like to sticky notes up in front of my camera with funny phrases and…
Dr. Troy Fox: then we want to talk about Trends and…
Dr. Troy Fox: we actually are going through a book right now that
Dr. Troy Fox: predictions about…
Dr. Troy Fox: If you don't understand…
Dr. Troy Fox: where we feel like that the industry said it.
Dr. Troy Fox: where our industry is going.
Dr. Troy Fox: try to throw him out,…
Dr. Troy Fox: It's pretty hard for you to put a road map together to be successful in it.
Dr. Troy Fox: Yeah. I'm trying to throw him off track a little bit.
Dr. Troy Fox: We need to probably talk a little bit about and…
Dr. Troy Fox: But yeah, there are so many things as entrepreneurs.
Dr. Troy Fox: And I think there are some key trends that you and…
Dr. Troy Fox: not and we're probably gonna have to talk about this in the future,…
Dr. Troy Fox: We lean on each other and…
Dr. Troy Fox: I have identified over the years that were and…
Dr. Troy Fox: we help push each other as well.
Dr. Troy Fox: but there's a couple of things we want to talk about.
Dr. Troy Fox: we're very passionate about it. And I think those are a couple things that we can talk about in the future podcast as well.
Dr. Troy Fox: And I think that's another key component of…
Dr. Troy Fox: Maybe we want to talk about
Dr. Troy Fox: what we do as entrepreneurs.
Dr Michael Perusich: All right.
Dr Michael Perusich: Today on the KC CHIROpulse Podcast we're talking about success stories and lessons we learned in practice.
Hi everybody Welcome to the KC CHIROpulse Podcast brought to you our sponsors ChiroHealth USA and Kats Consultants. Hello everybody. I am Dr. Michael Perusich along with Dr.Troy Fox.
Troy. You and I have Not had we've had but we've shared so many stories with each other over the years.
Dr. Troy Fox: yeah, but
Dr Michael Perusich: So I thought it'd be fun if we just talked about some of these things today and where some of our success came from and some of the lessons. We could probably call him Hard Knocks that we learned along the way as well.
Dr. Troy Fox: Yeah, I'm not so sure that I haven't had more lessons than I have successes,…
Dr Michael Perusich: Right you do.
Dr. Troy Fox: but I think that Honesty comes with what you're doing and how you're doing. if you can't be honest about that, you probably aren't an entrepreneur because You become very good at self-evaluating and…
Dr Michael Perusich: good point
Dr. Troy Fox: you're very honest with yourself if you're an entrepreneur. So I would say definitely have learned a lot of lessons along the way.
Dr Michael Perusich: yeah, we both have and I think the first lesson is to realize that You really wear two hats when you own a chiropractic business a practice. Yes, you're the doctor,…
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: of course, but you also have to be the entrepreneur you have to really dig in and not just learn how to be a great chiropractor. But we also have to learn how to be great business people and if we don't Add that business component in then it becomes very difficult to perpetuate your business and see growth over time.
Dr. Troy Fox: Yeah, it's a real challenge as you go into practice too. Because the thing is we get hung up where in the doctor hat and…
Dr Michael Perusich: right
Dr. Troy Fox: it comes the end of the day or the launch hour and I can tell you that I experience this on a daily basis that I'll go into my lunch hour and I probably get a list longer than what my lunch hour allows of things that need to be done that are more put on my entrepreneur hat.
Dr Michael Perusich: right
Dr Michael Perusich: great juggling
Dr Michael Perusich: Yeah. It doesn't work that way.
Dr Michael Perusich: Not if you want to be successful, you got to do some glad-handing, when first go into practice, you've got to look at everybody that you meet as Potential Prospect perspective patient for your business, so you go to the bank and you're setting up the person helping you set up your accounts could be a potential patient the loan officer helping you get your loans together and somebody to be a potential. Patient plus three degrees of separation. How many people do those people know so you got to be constantly thinking in that self-promotion aspect of business. When you meet people especially in the beginning, then you gotta go out. You gotta find a location and you gotta work with the architect and the landlord and things to get the space built out and we haven't touched a patient yet.
Dr Michael Perusich: And then then from there once we get our space built out, then we got to promote it. We still haven't touched a patient and then we eventually start building that patient base and start having some people coming in and I think that's that point where the tendency is you really want to step back and just kind of enjoy having treated some patience, but there's tomorrow so you got to just keep this whole thing going and going and going and then there's inflation that Creeps in so you gotta have a little bit of growth each year and it's in our lifestyles change so you got to have growth over the years and then you get married and you've got a spouse and family and now you got to have more growth because you need more Revenue coming in. So you've really got to be on your toes when it comes to the business side of the practice. That was a long-winded answer.
00:05:00
Dr Michael Perusich: I thought you were going to talk about the Brady Bunch.
Dr Michael Perusich: It's not gonna date myself like that.
Dr Michael Perusich: Sure.
Dr Michael Perusich: yeah.
Dr Michael Perusich: I love it. Okay.
Dr. Troy Fox: Good friends over the years and I made him look really good because my projections and what I did where miles apart meaning that I did well more than I put my projections, but that's where as an entrepreneur. You have to know that there's going to be adversity. There will be people telling you from day one that you're going to be a nobody. And so you have to step up with thick skin,…
Dr Michael Perusich: Yep.
Dr. Troy Fox: but what else did I have? I had a plan. I wasn't just an Angry Young chiropractor.
Dr Michael Perusich: Yep.
Dr. Troy Fox: I was an Angry Young chiropractor with the plan and that's really probably the delineating thing is that I had a plan now, where did I get that plan? Let me tell you where I got that All the way back in the day. there was a Consulting Group. called Kats Consulting And they had a kick start Program for Young doctors that were in school. And that's where I learned to put my financial plan together. So Kats started with me long before I actually got into practice and had me prepared when I went to the bank. Can you imagine if I hadn't had all that stuff? How rattled I'd have been when I got told we don't need any more chiropractors. Just pack your little bag up and go home. Yeah.
Dr Michael Perusich: Yeah, yeah Kats had me well prepared to what as went through the same program and…
Dr. Troy Fox: Yeah.
Dr Michael Perusich: had a similar experience. So I'd been invited to the Kiwanis Club one day for lunch their meeting started at 12:30. So I set up a bank appointment. This is the first bank. I went to I set up a bank appointment at 10:30 thinking, go in do my dog and pony show, we'll get our money lined up and I'll be feeling good when I go to that Kiwanis meeting. So I walked in and the to me He says first off the chiropractors here don't do very well. So I don't know why I would loan you the money that you're asking for number one number two.
Dr. Troy Fox: Yeah.
Dr Michael Perusich: I'm not really sure there's enough business in this town. And I think that's why they're not doing very well. So I really don't have any interest.
Dr. Troy Fox: Yeah, you get a little bit.
Dr Michael Perusich: And so I walked out of there tail between my legs go to the Kiwanis meeting. Here's the interesting part. You never know who you're going to meet. So the vice president of one of the other Banks was at Kiwanis and when it came time as a guest, I had to introduce myself and I had the chance to stand up and…
00:10:00
Dr. Troy Fox: Yeah.
Dr Michael Perusich: you know why I was there. What do I do? And I'm the new chiropractor in town. We're building this Clinic over here. And he came up to me afterwards. He said, You're different. I'm very impressed with you. I think you're gonna do well in this town and…
Dr. Troy Fox:
Dr Michael Perusich: I said great. Are you alone and money? And he said…
Dr. Troy Fox: Yeah.
Dr Michael Perusich: what are you thinking and I said, I want to finance, the startup of my business. He said I tell you what, Bank closes at 3 o'clock today come by today at 3:30. Just knock on the door. Tell them you have a meeting with me and by about 4:15. We were ready to Ink the deal. So you never know…
Dr. Troy Fox: That's good.
Dr Michael Perusich: who you're gonna meet and that all happened in one day.
Dr. Troy Fox: Yeah. part of it was…
Dr Michael Perusich: so yeah.
Dr. Troy Fox: because you're being that Forward Thinking entrepreneur. You were already at a Kiwanis meeting you're already doing the things that entrepreneurs do I know that it looks really cool to be the next Elon Musk and to hide, I mean, he does interviews and stuff, but you can tell he's a bit of an introvert type personality and…
Dr Michael Perusich: right
Dr. Troy Fox: you can't really be that type of person you have even if you have to force yourself out of your shill as an entrepreneur we have to get out there and go through the motions at least with a smile on your face. I actually talk to you a pastor the other day that was talking to me and…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: he said, I'm not always a hundred and ten percent when I step up on that stage to give my sermon but you never know if I wasn't and…
Dr Michael Perusich: exactly
Dr. Troy Fox: I said, that's great. So, that brings us to another portion of this. You get to this point because it seems very hectic. And I can tell you that over the last year. I bought a practice made a big transformational change in the practice. It seemed very hectic. how Do you balance your business and…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: your personal life when you're gone? you're literally a comet at that point flying across the sky. How do you balance it that business and professional life?
Dr Michael Perusich: that's a great question and we need to take a word from our sponsors here real quick. But I want to come back to that. How do you find that life balance in there? Because I think that's a great thing to talk about you and I have some interesting stories about that. So we're gonna hear a quick word from our sponsor will be right back.
SPONSOR
Dr Michael Perusich: All right, everybody. We are back. We're talking about things that happened to us in practice and some of our success stories some of our scary stories and some of our lessons and pre just asked the question. especially in the beginning of practice? How do you find that life balance? and I think you have to be number one. You have to be really good at moving on the Fly. Because opportunities can't always be scheduled. So you just got to be ready to recognize them and pounce on them when they happen, I think especially if you're married and have a family you have to have this conversation with your spouse that This is gonna take a lot of work. This is not going to be a nine to five job. Especially in the beginning. In fact, it probably never will be a nine to five job. but together we're gonna have to work to figure out how we make
Dr Michael Perusich: That balance happen and I'd say one of the keys that I think Joanne and I had that really helped was we made sure. That whatever time it happened. That when I got home or we got home that the first thing we did was we spent at least a half an hour. Just kind of debriefing about the day. and while that might seem like a ton of a minor thing what it did was it kept her and I connected so instead of just coming home and throwing off the shoes and grabbing a sandwich and heading to bed or whatever. We always made sure no matter what we had that little bit of just one-on-one downtime with the two of us. And I think that really made a huge difference.
Dr. Troy Fox: I think the other thing to add into that as well because we did and do something very similar right now, but I think the other thing that it does that it allows you to also delineate. And draw a line in the sand as to where and you have to do this because I've tried it both ways. You can't debrief. For 10 hours and…
Dr Michael Perusich: right
Dr. Troy Fox: then go right back into the office and then debrief for 10 hours and literally at nine o'clock at night. You're still talking about your practice. You will when you first open it just ultimately happens and…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: your spouse is along for that ride. And unfortunately it will grind on them after a while and see you you eventually have to come to a point…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: where you did what Mike just said, you have to get to a point of where you debrief you talk about in what's important urgent probably important and Urgent and maybe a couple of the tidbits or whatever and then you shut it down for the day. And you're done and…
00:15:00
Dr Michael Perusich: And you're done.
Dr. Troy Fox: you don't talk about it again and you get your mind away from it and have a personal life. If you bury yourself in that practice and I'm gonna eat dinner and go back down there and work on notes. you're gonna burn yourself out and…
Dr Michael Perusich: No, no.
Dr. Troy Fox: you will eventually create a rift. And you might end up doing this as a single individual and…
Dr Michael Perusich: You might yep,…
Dr. Troy Fox: we don't want that to happen either.
Dr Michael Perusich: and we say that happen a lot.
Dr. Troy Fox: So I think as an entrepreneur just in general you have to find yet to find where the stick it's at so you can shut it off but I think it makes perfect sense to debrief at the end of every day because I think you learn a lot from that. What's funny is I was on my way here from my practice 30 minutes away when you and I met yes what I did on the way home. I have 30 minutes I debriefed so we did our debrief on the way in now.
Dr Michael Perusich: Yeah.
Dr. Troy Fox: I have patience this afternoon at our other clinic, but we debriefed on the Hillsboro practice this morning.
Dr Michael Perusich: Perfect. And you can debrief on the other one this evening and…
Dr. Troy Fox: So yeah.
Dr. Troy Fox: Yeah, exactly.
Dr Michael Perusich: just and when we talk about debriefing it's not a I'm home and dump all the problems of the practice on your spouse and your family. It's hey, how was your day? great thing happened? What did God touch in your life today? it's not just all the bad stuff talk about the good stuff.
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: Remember the good stuff. Especially your time is together and I think the other thing that helps with that balance is a couple things number one take vacations. This is so important to success. I see so many doctors burn themselves to the ground because they never take any time off and I hear this a lot. I can't take any time off because The practice isn't making money. I'm gonna tell you right now I can shoot holes in that comment all day long.
Dr Michael Perusich: As I've seen the result of what happens with practices when the doctors never take any time off. so
Dr. Troy Fox: And you're also focusing when you're doing this on the month, we lived month to month the month as chiropractors. What you should do is Trend year to year especially when it comes to vacations…
Dr Michael Perusich: Yep.
Dr. Troy Fox: because here's the problem are my numbers going to be a little bit down. When I'm only in practice for 20 days instead of 30 or whatever. However that works out. I can't remember how many days but I'm only in practice for three weeks instead of four. Yeah, it's gonna have some of a hit if I'm thinking about it, there will be some patients that just won't be able to move to wherever I'm moving or whatever and they're gonna end up getting pushed out an extra week which might roll into the next month. Maybe I'm taking vacation near the end of the month. It happens sometimes where you are a little bit lower for the month, but I'll be darned if you're not where you're at or higher for the year.
Dr Michael Perusich: Yeah.
Dr. Troy Fox: Because those patients have to go somewhere and if you're doing a good job of multi-scheduling patients and advanced multiple scheduling future appointments that sort of thing. This patients are going to be right where they need to be. You're just gonna bend your schedule a little bit form at that time. So I think we look at the year. And once you start doing that you don't panic quite as much. my gosh. I'm gonna be out of the office for a full week of practice.
Dr Michael Perusich: And part of the trick to doing it is getting it on the schedule. So my wife used to make me put it on the schedule every November she and I would sit down over Thanksgiving and we would plan out next year's time off. And I'd walk in that Monday and I'd give the list tomorrow. I'd say put this on the patient schedule. These are the weeks. I'm gonna be gone and out of the year. We were actually out of town and two weeks out of the year. We were vacation at home, basically. We were at the lake house, but we were vacation at home. So, make sure you once those are on the schedule. Then number one. You have something to look forward to. And we would schedule one every quarter get something to look forward to but your staff can also plan around it. So great with Dr. Troy's talking about is you practice going to be down a little bit because you only practice three weeks instead of four, yes, but
Dr Michael Perusich: When you're staff sees that week is not available. They'll start scheduling patients the week before and the week after so those weeks are bigger so that you don't lose as much in the month that you took off and you gain it all back in the next month.
Dr. Troy Fox:
Dr Michael Perusich: So there are tricks like That really help so make sure that you're taking time off. I think that's just a huge part of practice light balance. And the other thing I'll say too is have something in your life other than just Chiropractic. for example, we enjoyed going to Lake. We had a boat and all those things and it forced us to have family time. I also played in the praise band at our church. And so that gave me something else to focus on that use the right side of my brain to just turn off the practice in my mind for a little bit. So you have to find some things like that to do.
00:20:00
Dr. Troy Fox: You make me look really bad because I like to play golf. You're like, I was in the praise Bandit or…
Dr Michael Perusich: It's the same thing.
Dr. Troy Fox: church. I see I missed but yeah, you do have to find things to do because quite frankly for me in my practice. I take Friday afternoons off and…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: even Dr. Purushian I've talked about this before he said hey, can you do blah blah? I'm like no.
Dr Michael Perusich: No.
Dr. Troy Fox: You know why because I have a tee time on Friday afternoon is that me being selfish?
Dr Michael Perusich: Yeah.
Dr. Troy Fox: No that's being protective of my personal time and it's me being protective of my mental health because I have to be 110% to go in with my patients.
Dr Michael Perusich: Absolutely.
Dr. Troy Fox: So I have to have a little bit of downtime for myself and for me, it's Friday afternoon. I have a golf outing plan every Friday afternoon.
Dr Michael Perusich: Yeah.
Dr. Troy Fox: I have my group put together that we play with and it's just one of those things where I roll out of the office and I am literally on Friday afternoon able to shut that practice off like a light switch when I walk out the door and…
Dr Michael Perusich: Yep.
Dr. Troy Fox: go play golf and I don't even think about my practice. and that's a wonderful thing to do now with you moving things around on your schedule. We talked a little bit about the vacation stuff expect about 10% shrinkage. that's what I would expect is 10% shrinkage. You got to pick it back up overall, but that's what you're going to see in that month. Usually. It's 10% Now if you are a practice that is what I affectionately refer to as “owie practice” in other words,…
Dr Michael Perusich: Yeah.
Dr. Troy Fox: it's your pain relief care practice. You might experience a little bit more because if you don't do appointments and people are just calling and coming in and you're gone for a whole week. you're gonna lose a week but some of them are going to come in after some of them are going to hear you're going on vacation because their body went in and heard. you're going on vacation next week. I'm coming in to get adjusted. So you'll pick. Little bit there, but I would expect more 20 to 25 percent shrinkage. if you're running a pain relief only practice for people are just calling the day of
Dr Michael Perusich: Yep. Yep. I think that's a huge key factor in this whole thing.
Dr. Troy Fox: So it's all about scheduling and that's as an entrepreneur.
Dr Michael Perusich: It's all about scheduling.
Dr. Troy Fox: We want to be able to see that we have business on the books down the road. It's good for your psyche. It's good for your practice and it's more efficient for your practice long term. So there's an entrepreneur. I want to make sure that I know what's gonna happen at least one in advance notice.
Dr Michael Perusich: It's good business sense to do that, you…
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: my father owned a construction company engineering firm and he always talked about how He called it Forward business. we've got this much business in July. We've got this much in August. We got this much in September. He could always look out and forecast his revenues and it just makes a good business sense to do that. so What do you think? This may be kind of catching you off guard a little bit. But what do you think your biggest lesson was that you learned in practice?
Dr. Troy Fox: Wow, that here's the problem. It's kind of like I got turned my heater up here.
Dr Michael Perusich: Which one?
Dr. Troy Fox: Yeah, it's kind of like this. So it's kind of like the other day when I was listening to this performer that had performed. He was a singer songwriter for 30 plus years and he said it's always hard when you ask a singer songwriter what their best song ever was he said they're all like my children.
Dr Michael Perusich: Sure.
Dr Michael Perusich: You had a very successful practice.
Dr. Troy Fox: I was leaving the profession and I left after 12 years of practice. I bought a business in oil and gas. I learned two things from that number one. I I hadn' what it felt like to be homesick since I was in college my freshman year. I learned lesson number one that I learned. Was that I was so sad and so homesick for my chiropractic community. And I felt that I had how somebody gets banished from a villager whatever and…
Dr Michael Perusich: right
Dr. Troy Fox: they go wander the Wilderness for 40 years. I felt like that. I was no longer good enough to hang out with all my friends that were chiropractors.
00:25:00
Dr Michael Perusich: You should have grown that ZZ Top beard during that time.
Dr. Troy Fox: I should have for sure that would have been super cool, but I learned that I that as I left. I felt like I couldn't communicate with those that were in Chiropractic and Mike you and I even really didn't talk as much then I kind of pushed myself away from it and then realized I'd give up the greatest thing that I had ever known. Some of you don't get ever experienced that because you already knew it when you started and then you just make your career out of it and you're not ridiculously crazy. Like I am and then just throw it all away because there were a lot of people that had a lot of questions as to why I left practice, the opinions arranged from he's probably going to federal prison to maybe just tired of Chiropractic, so there…
Dr Michael Perusich: people always make up stories.
Dr. Troy Fox: but Here's the other great lesson I learned. That the love of my life is still the love of my life and when I came back to it. It was the most wonderful thing and the whole entrepreneurial ship that's part of it. That's really fun. The love of my patients. That's really fun. It's just a marriage of Two Worlds that are so perfect. So that is my best lesson and my worst lesson all the same time. I learned something and if you can't learn something out of something bad. You probably need to work on your entrepreneurial schools. And I'm not saying that I'm just saying that. There was a time in my life. I probably could not have learned that lesson and maybe with age comes wisdom, but I'm really proud of the fact that I was able to turn lemons into lemonade.
Dr Michael Perusich: Yeah, and…
Dr Michael Perusich: you did.
Dr. Troy Fox: Yeah, yeah,…
Dr. Troy Fox: what was yours?
Dr Michael Perusich: Mine's kind of the reverse story a little bit of yours. So I came into this profession already burned out from another career.
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: There's a lot of I was an investment banking prior to getting into Chiropractic. And so I was looking for the quintessential perfect business to buy.
Dr. Troy Fox: Yeah.
Dr Michael Perusich: I kind of stumbled into the idea of Chiropractic because I had been a chiropractic patient, but I went to my chiropractor and he said so what are you doing? And I said I'm out of Amount of mergers and Acquisitions and he said so you gonna stay in that line of work and I said, no I can't I'm just too burned out and he said what are you good chiropractic school?
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: Like what? He said yeah, he would be fantastic at this. I'm like, that's a lot of doctoring stuff, because I'm thinking 100% entrepreneur. I want to run a business and he said no. No, you don't understand. What you see is only a small portion of what I do. Most of my time is spent running the business. I'm like dude. This is great. I love it. So I started checking into Chiropractic and I mean the Chiropractic profession just kind of exploded on me.
Dr Michael Perusich: The minute I hit foot in school. I was immediately involved in things and I got involved nationally in the profession and went off in And built a great practice and got the opportunity to start in the coaching business with Dr. Kats very early on you even while I was still a student actually and Here's the moral to the story. What I've learned was and I already knew this but what I really learned was my biggest takeaway is the fact that you cannot do this by yourself. You cannot do this by yourself great practices are built around doctors…
Dr. Troy Fox: Mm-hmm
Dr Michael Perusich: who understand that.
Dr Michael Perusich: You can't do it by yourself and you have to surround yourself with people who could really Aid in building your success coaches mentors. I call them Brain Buddies which is what you and I were because every time we went to a seminar we would go to the morning session and then we'd spend the afternoon with a stack of cocktail napkins drawing out ideas and being Innovative and things and I really pushed each other in practice to get better And better and Patrick was involved in some of that from time to time and Danny Smith - giving you a shout out Danny Smith.
Dr. Troy Fox: Yeah. Yeah.
Dr Michael Perusich: and I think that is my biggest takeaway. Is that You can't do this alone? Because when you're in doctor mode with your patients, you're in the weeds. You don't see a thing that's going on with your practice.
Dr. Troy Fox: Mm- Do you said something interesting about that too? And I want to tag on to this so listen to what we just said, it wasn't just cats when we're at it. It was us creating a mind trust well creating a pact between ourselves to push each other.
Dr Michael Perusich: Yep.
Dr. Troy Fox: It wasn't to push each other to have the biggest numbers.
Dr Michael Perusich: No.
Dr. Troy Fox: It was pushing each other to improve our business model and to become Innovative.
Dr Michael Perusich: Yeah.
Dr. Troy Fox: That was what you and I we were constantly trying to come up with new ways to help our patients.
00:30:00
Dr Michael Perusich: Yeah.
Dr. Troy Fox: And so it's fantastic when you do that. So, if you're listening to the two guys that are talking you do that tell you that Consulting is a great thing and I do believe that is you and I both did it all the way from school on up it helped own our entrepreneurial skills. And that's what we're talking about.
Dr Michael Perusich: Yep.
Dr. Troy Fox: It's being an entrepreneur we will help teach you to be an entrepreneur, but guess what? We're not gonna be the only ones you're gonna have homework assignments. I have a book sitting on my nightstand right now. I have two in queue on Audible right now to listen to I am reading Dr. Perusich reading all the time. We never stop.
Dr Michael Perusich: never stop
Dr Michael Perusich: how many joules of wisdom do we pull out of just our Mastermind sessions twice a month?
Dr Michael Perusich: That's blowing my mind.
Dr Michael Perusich: It like homogeneous.
Dr Michael Perusich: So I think that's a great place to slide this in. If you haven't done this yet go to cats consultants.com. I want you to go and look at all the different things that we're doing to help doctors with their success. We're helping be that Mentor side of what you need in practice. Remember you can't do it by yourself. So we've got Live Events There's our blog posts. you can sign up for our email blog post. It's free subscribe to the podcast get plugged in. I know it's great to go to CEUs because we all have to Keep our licenses up with our educational hours, but you're not going to get the business principles side.
Dr Michael Perusich: In CEUs, which is unfortunate, but I understand why we have to keep up our doctor skills. And that's what our licenses for but you've got to take the time to mix in going to some business oriented events, whether it's a motivational seminar professional development a live Educational Symposium that we put on, can come to doctors Retreat sometime my gosh that's three days of just boom information to run your practice that you go back and you're practice explodes when you start putting the stuff into action. but make sure that
Dr Michael Perusich: make sure that you plug it into some of these things. And again, we have all kinds of resources. And obviously there's other resources out there besides just us and NCMIC puts out some great things ChiroHealth USA is on The Cutting Edge of some of these things. There's KMC University, make sure that you're plugging into all these areas that you've got the coaches in place. To help you be successful.
Dr Michael Perusich: Anything to add to that?
Dr Michael Perusich: Yep.
Dr Michael Perusich: Yep.
Dr Michael Perusich: Yeah, for sure. And there's actually an article that I wrote - I write this every year every December that should be in our blog Library somewhere. About what I call it the crystal ball. the coming Trends the forecast coming up. So, it just gives you a sneak peek at that. But yeah I think you're absolutely right. Let's schedule that for an upcoming podcast. I love that idea. everybody. I want to thank our sponsors Chirohealth USA and of course Kats Consultants. Thank you all for participating with us. And thank you all for tuning in to the KC CHIROpulse Podcast. We always appreciate you tuning in and we'll see you next time.