Dr. David Kats: Do you know that one of the biggest things you could do to build your practice is just take care of the patients you have? I had a doctor once, a wise doctor when I was young tell me, "You don't need more new patients, you just need to take care of the ones you have." That's very true. As a result, when I released a patient, I put 100% of my patients on a wellness.
I don't care if 9 out of 10 of them didn't follow through. That didn't give me the excuse to not suggest wellness for the 10th person. You know yourself that anytime somebody gets a chiropractic condition, even though it's corrected, the chance of that condition coming back is much higher for them than for somebody that's never had it before. If there's anybody that should ever get in for wellness care with chiropractic, it's the person that you've treated, the active patient that's now going to wellness program. Treat everybody, put everybody on a wellness program.
Dr. Michael Perusich: I think that's really important, David. About 85% of my practice is wellness and maintenance patients. In my opinion, that's one of the crown jewels of chiropractic care, is the ability without drugs, without surgery, without medication to be able to help people reach optimum health and wellness, optimum well-being without all of those things. I think it's an obligation that we have as chiropractic physicians to recommend maintenance care.
David: That's absolutely right. Just because somebody doesn't accept your care once in a while, it doesn't relieve you of the obligation to tell them of what's best for them. Always suggest wellness care and just assume that everybody is going to do it. I have this canned statement that I have with patients, I would say, "Now, you're done with your regular care. Your problem's been corrected. Now, you're on wellness. That means the insurance company will probably not pick up the cost of your next visit." Then I would say this, "That doesn't mean I don't want you to come in. I'm going to schedule you for a month and I want to make sure that you show up. Would you do that for me?" Yes. That's wellness.
Michael: I think this is great tip. Doctors, recommend maintenance care for your patients. It will not only build your practice, but it'll simplify your practice as well.
David: That's right. This is Dr. Dave Kats and Dr. Michael Perusich. Thanks for listening.
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
Join the Weekly Video Tip emailed out every Monday.